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ImprovedWP is committed to adequately protecting your personal data in accordance with the applicable laws and regulations, regardless of your location and where we process it. Similarly, we are committed to providing the appropriate protection framework when transferring your data outside of the EEA.
To deliver our website’s functionalities and for their technical and functional management
For any person that accesses and uses our website, we process technical data to be able to offer you all our website’s functionalities and to allow our website’s administrators to manage and improve our website’s performance. If you enter data into our website, such as your location to receive relevant information and functionalities, we process this data to provide you with the requested information or functionalities.
We process your personal data for this purpose based on our legitimate interest. We do so to improve our overall marketing and communication efforts and to inform and update key stakeholders.
For this purpose, we process any personal data that you have entered into our website yourself, or that is generated by the functionalities described under (i), which includes your IP-address and the internet browser you use. Moreover, we make use of Google Analytics to register the pages you visited on our website, your click- and surf behavior and the length of your session, yet in a way untraceable to an individual person.
We will store personal data gathered for this purpose for a maximum of 1 year. After this period, we will permanently delete your personal data from our systems.
To allow you to contact us or connect with us (e.g. on social media)
ImprovedWP maintains active accounts on several social media platforms. When you contact us via one of these platforms, we process your personal data in order to answer your queries, to respond to the messages or requests, and subsequently to contact you in relation to any campaigns we might run through these platforms from that point onwards.
We process your personal data based on legitimate interest. Being able to communicate with (potential) clients is vital to our business. It can also improve our overall marketing and communication efforts.
For this particular purpose, we process via the communication channel which you have chosen to use to connect with us, and we process the personal data you used to connect with us and chose to supply to ImprovedWP. This includes your (user) name, address, email address, gender, and any additional personal data you included in your message.
We will store the data collected for this purpose for a maximum of 10 years. After this period, we will permanently delete all this data from our systems.
For answering your questions and handling of complaints
If you get in touch with us at our office(s), via a contact form, or contact any of our employees in any possible form, we will use your personal data in order to reply to and answer your question or to respond to and handle a complaint. On our website also use Crisp chat service. With this tool, the user can contact our customer service. The data stored during the conversation with our customer service is anonymized and not directly related to any identifiable user, be it personal identity or network information. The input of personal data is the chat box is not necessary and is voluntary.
We process your personal data based on consent and legitimate interest. In this case, the legitimate interest is constituted by our intent to carefully deal with your complaints and questions.
To the end of this purpose, we process your name, contact details, your correspondence with ImprovedWP about your question or complaint and all other personal data which are necessary to answer your question or to handle your complaint.
We will retain your personal data for as long as we need to execute your request or handle the complaint, plus a maximum of 1 month, after which the data will be deleted from our systems.
The processing of this personal data is based on our legitimate interests. The legitimate interest we have is that we intend to respect your choices and thus, we want to ensure that if you exercise your right to be forgotten, we will never contact you again for any purpose.
For this purpose, we process contact details such as your address and email address and personal details such as your name.
Due to the nature of this purpose, we need to hold on to this data for an unlimited period.
What does this purpose encompass?
We use personal data for the purpose of entering into relationships with (prospective) ImprovedWP clients, and to perform any contractual obligations under the contract that we have with clients. We might use your personal data for the implementation and execution of our Services. The agreement comes into force from the moment the client creates an account and accepts our terms and conditions.
We process personal data for this purpose based on our contract with you and legitimate interest. We do so on the basis of the contract that you have engaged in with ImprovedWP relating to the provision of the specific service between you and ImprovedWP. Our legitimate interest to process your data follows from our intent to comply with applicable law and to be able to process your order and payment.
For this purpose, we process your contact details such as your address, phone number, and email address, personal details such as name and date of birth, credit card information, order history and other data stored in our database with all relationships of ImprovedWP.
Your personal data will behold on to for 7 years after the end of our relationship with you. After this term, your personal data will be deleted from our systems.
For relationship management and marketing
ImprovedWP could possibly use the information stored in its contractual relationship database to send you newsletters, as well as to provide customer services and perform account management. We also use your personal data for the development, execution, and analysis of market surveys and marketing strategies.
We process your personal data for this purpose based on your consent. You can withdraw your consent at any time, without this affecting the lawfulness of processing based on consent before the withdrawal.
For this purpose, we process your contact details such as your address and email address, personal details such as your name and date of birth, contact preferences, payment information, order history, and correspondence with us.
Personal data will be retained for a maximum of 10 years after the termination of our relationship. After this term, your personal data will be deleted from our systems.
Functional Cookies – ImprovedWP uses a cookie to see whether or not a visitor to our website accepts the cookies on our website(s). This functional cookie registers your consent.
Analytics Cookies – Our website keeps visitor records and metrics, such as most visited pages. This allows ImprovedWP to optimize the layout of its website(s). To this end, we use Google Analytics, and we use this data to improve our website(s), to compile statistics, and to measure the popularity of different aspects of our website(s). ImprovedWP uses this data in an aggregated form and therefore this cannot be traced back to any computer or individual. To prevent this from happening, you can install the ‘Google Analytics Opt-out Browser Add-on’ to prevent our websites from informing Google Analytics about your visits.
Social Media Cookies – We display various buttons and widgets on our websites which link to social media networks such as Facebook, Twitter, YouTube, LinkedIn, and Instagram. These are pieces of code from the social media platforms themselves and use a cookie. This cookie remembers that you are logged in. To know the exact details of what these social media platforms do with your data, you need to review their individual privacy statements (which are also subject to change). You can disable this feature by installing a program such as ‘Disconnect’ for Chrome and Firefox.
WPForms Cookie – We have installed the WPForms plugin for the use of our support/contact form. If you visit a page that has WPForms on it, it checks to see if the user already has a WPForms UUID cookie (Universally Unique Identifier). If the user does not have one already, the plugin will create a UUID cookie. This cookie allows the plugin to connect entries by the same user and some additional features. However, this cookie does not contain or represent any personal information or entry details other than IP address and user log-in. It is mostly a random collection of numbers and letters that we may use for back-end processing.
Personalized Advertising – We use a technique called ‘retargeting’ on our website, which allows for relevant advertisements on other websites for those users who already expressed an interest in ImprovedWP. We do so because we are of the opinion that displaying personalized advertisements for internet users as a whole is more interesting than advertisements that are irrelevant to the particular user.
You can set your browser to notify you as soon as you receive a cookie or to deactivate cookies. In doing so, it is possible that our websites will not function optimally.
We insist on not processing any personal data of minors unless this is explicitly consented to by a parent or legal guardian. However, as it is hard to detect whether we are doing so, we strongly encourage you to inform us if you have reason to believe we process the personal data of a minor. We will delete this personal data instantly.
ImprovedWP is committed to securing your personal data and has taken the necessary steps in this regard. Only our employees, interns, and volunteers are authorized to access personal data, yet, only to the extent necessary to properly perform their individual jobs.
With every third party who, on our behalf, processes personal data, we have entered into the required data processing agreements. ImprovedWP only shares personal data with third parties if it is necessary to serve its applicable purpose as set out above. In all cases, we will ensure that third parties with access to your personal data have implemented appropriate technical and organizational safeguards to maintain our envisioned level of privacy and security. We furthermore insist that all data protection and privacy laws are adhered to at all times.
We undertake to have data processing agreements in place with all third parties who process your personal data on our behalf. In any case, we ensure that these third parties have at least the same level of technical and organizational safeguarding measures implemented as we have done.
If your personal data is transferred to a recipient in a country outside the EEA or where an adequate level of protection of personal data is not provided for, ImprovedWP will take measures to ensure that your personal data is adequately protected in those countries as well, such as entering into the EU Standard Contractual Clauses with these third parties.
ImprovedWP uses third parties to process its payments.
Your personal data will be stored securely at all times. We value the protection of your privacy. We treat personal data very carefully, and, possibly together with third parties, we ensure that appropriate organizational and technical protection measures are implemented to safely store personal data. In this manner, we ensure that the personal data is only accessible to those particular individuals who are authorized based on their job function, and therefore is only used for its intended purpose. Additionally, we have implemented measures to guarantee your safe visit to and use of our websites. In doing so, we prevent any abuse of your data. These measures include computer safeguards and secured files and facilities.
ImprovedWP has taken the necessary technical and organizational measures to prevent, signal, rapport, and handle any breach in its data protection. Among other things, we use Cloudflare DNS and SSL. We have also undertaken to install an anti-spam plugin with Google ReCaptcha v2. In the event that a data breach does occur, however, ImprovedWP will, without undue delay, and where feasible, not later than 72 hours after having become aware of it, notify the personal data breach to the relevant Data Protection Authority.
You have the right to access, correct, or remove your personal data that we have stored. You also have the right to withdraw your previously given consent to the processing of your personal data or to object to the processing of your personal data by ImprovedWP. Finally, you have the right to have a file sent to you, containing details of which of your personal data we have stored. You can send us a request to receive such a file in writing. Any request is subject to the applicable law, which means that we might need to keep the personal data stored.
We also want to inform and remind you of the ability to issue a formal complaint at the national Data Protection Authority.
If you object to ImprovedWP using your personal data, want your personal data to be forgotten, want to withdraw your previously given consent to process your personal data, or you have a different inquiry concerning your personal data, you can at any time send a request to:
Contact page (link)
Last edited: 16/12/2019